Katie McGinty's 'selfie' campaign ads

Democratic gubernatorial candidate Katie McGinty has begun airing two biographical television ads shot mostly with an iphone in an informal “home movies” cinematographic style.

The spots talk about McGinty’s middle-class upbringing in Northeast Philadelphia as the daughter of a police officer and a restaurant hostess, and about McGinty’s career trajectory - earning of a full-ride scholarship to study chemistry at St. Joseph’s University, before Columbia Law School and work in the White House and as state environmental secretary. Her tagline: “Better jobs, better schools and better opportunities.”

The ads are running on broadcast TV statewide, except in the Philadelphia market, said campaign officials, who did not disclose the cost of the airtime. McGinty’s media consultant is SKD Knickerbocker. (All the scenes were shot with an iphone except the closing frames of each piece.)

York businessman Tom Wolf, another of the eight candidates seeking the Democratic nomination to challenge Gov. Corbett, has been on the air alone for better than three weeks.

The party primary is May 20.

Here is a link to the second ad in the series.