Anti-Specter Ad 'The Switch' Wins Accolades


The television ad credited with knocking Sen. Arlen Specter of Pennsylvania out in the 2010 Democratic primary has been piling up awards for The Campaign Group of Philadelphia.

Called "The Switch," the attack spot had viewers across the state snickering and repeating Specter's sarcastic line to a TV reporter, explaining he had switched from the GOP to the Democrats in order to get "re-e-e-lected." Just as devastating, were the video of President George W. Bush campaigning for Specter in 2004, and the tagline: "Arlen Specter switched parties to save one job - his...not yours."

It captured a Pollie, called the Oscar of the political ad world, for "Best Use of Negative" last week from the American Association of Political Consultants. Earlier, the spot was awarded "Toughest TV Ad" award from Campaigns & Elections magazine.

A bit h/t to PoliticsPA for reminding us of this well-crafted ad, and congratulationis to J.J. Balaban and Neil Oxman of the Campaign Group, who handled the media for former U.S. Rep. Joe Sestak, the Democrat who defeated Specter in the primary.

Savor it all over again: