Does anyone remember the popular book "Dow 36,000," which was published in September 1999? This is from an excerpt:
Stocks were undervalued in the 1980s and early 1990s, and they are undervalued now. Stock prices could double, triple, or even quadruple tomorrow and still not be too high.
Market analysts and media pundits have also persistently warned that stocks are extremely risky. About this they are wrong too. Over the long term stocks in the aggregate are actually less risky than Treasury bonds or even bank certificates of deposit. Although the experts may not be very good at predicting what the market will do, they are brilliant at scaring people -- not out of malice but out of a profound misunderstanding of stock prices. Whatever their intentions, they have performed a terrible disservice to millions of investors by frightening them away from the market.
Stocks are now, we believe, in the midst of a one-time-only rise to much higher ground -- to the neighborhood of 36,000 for the Dow Jones Industrial Average. After they complete this historic ascent, owning them will still be profitable but the returns will decline. You won't be able to make as much money from them each year. We believe that in the meantime, however, astounding profits will be made.
If you had invested roughly $11,000 in blue chip stocks when the book was published, you'd have less than $9,900 now -- i.e., those "astounding profits" would be a 10 percent loss. It wouldn't shock me if I discovered that the authors had moved on to promoting a "drill baby drill" energy policy. America's capacity for boundless optimism is, well, boundless.
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