There's a great new essay out that attempts to explain why it would have been virtually impossible for successful, thriving newspapers back in the 1990s to have done the things to allow them to compete on the Internet in the 2000s. The problem, Michael Nielsen argues, is not a story of failure but of success -- newspapers had developed an elaborate architeciture to do the things they did well, and making changes to adjust to Internet start-ups would have done more harm than good.
For example, he notes that newspapers spend thousands of dollars to send the nation's best photojournalists out on a story, but now they must compete with Web sites or aggregators using stock photos or other low-cost alternatives. To compete, a newspaper could lay off that award-winning photo talent -- but at what cost to morale, to the paper's brand name, and to its internal way of doing business?
As for why Google News was invented by Google and not the New York Times, Nielsen explains:
To see how such an immune system expresses itself, imagine someone at the New York Times had tried to start a service like Google News, prior to Google News. Even before the product launched they would have been constantly attacked from within the organization for promoting competitors’ products. They would likely have been forced to water down and distort the service, probably to the point where it was nearly useless for potential customers. And even if they’d managed to win the internal fight and launched a product that wasn’t watered down, they would then have been attacked viciously by the New York Times’ competitors, who would suspect a ploy to steal business. Only someone outside the industry could have launched a service like Google News.
Nielsen saidly notes:
If a person inside an industry needs to frequently explain why it’s not dead, they’re almost certainly wrong.
The worst part now is that every proposed cure seems worse than the disease. The latest "idea" making the rounds -- floated by the Cleveland Plain Dealer's Connie Schultz, who just happens to be married to a U.S. senator (Sherrod Brown) -- is to change the U.S. copyright laws to, in essense, make it harder for sites like the Huffington Post or the Drudge Report to aggregate stories from other sites.
Like a lot of these plans, this is like closing the barn door after the animals have escaped and are now several miles down a country road. Such a move would hurt the aggregators yet it would also hurt newspaper web sites by reducing their traffic, and the gravity of the Internet would flow toward other spaces where the information is free. Plus, all these arguments seem to assume there's a pot of gold for Web sites that can capture traffic, when no such gold seems to exist.
Back to your drawing boards, people.
It's all Al Gore's fault, that fat turd!— Mr. Smith
I'm sure, in reality, that change in copyright law would end up applying more to Drudge than to sites like Huffington Post because...well, you know.— jmc
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why is the liberal so afraid of taking responsibility for themselves? "Nobody could have foreseen the difficult business conditions that the internet brough on newspapers. Even if they did they couldn't have done anything about it even if they wanted to. You can't blame us for not adapting." do you actually beleive this drivel? don't blame us, its the internets fault with their pesky real time news and free content. Who is John Gault?— taxmemore- Comment removed.
- An answer to your question can be found in today's business section. Literacy! More than half the people applying to jobs today do not possess the basic reading or math skills. Hmmmm, if people can not read, then why buy a newspaper even if it is printed at an 8th grade level with little to no editing? Certainly not for the pictures. Oh, here is an idea, let's blame the internet— jeandarc
bill at, you are missing the other possible explanation. Obama in less than 6 months has already cured the global warming crisis (or whatever we are calling it this week. And you probably thought all Obama was doing was saving incredible numbers of jobs the last 6 months to keep unemployment below 8%.— bird11- Comment removed.
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Aggregating is one thing, but I find I get much of my Web-based news from links; and I don't think you could stop those with a copyright-law change.
Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.
E-mail Will by clicking here.
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