As predicted yesterday, that controversial Inquirer memo about what stories should go on the Internet first and what should be held out for the newspaper is now what the Nixon White House would have called "inoperative" -- the new version of the memo from a Fab Four tag team headed by the Inquirer's top guy Bill Marimow pretty much gets it right. Here's the gist:
Our goal is to publish our content in our products in a thoughtful way. Use our powerful Web site for its reach, immediacy, ability to connect readers with each other and ability to build deep packages. And use our two newspapers because of their strong reputations, ease of use and ability to reach an audience who love and subscribe to the product.
So let’s break as much news as we can online, particularly if it’s a story, column or review that readers might get from another source, or that benefits from the strengths of the Web.
My only quibble is that the memo then has a long list seeking to spell out in detail what should be broken on the Web in advance and what shouldn't. Why get so tied down in rules? Many of the kinds of stories that the Inquirer wants to hold back from the Web until the morning that it's in the paper -- investigative reporting and columns, for example -- are exactly the kinds of articles that can be pumped up by using the Web to build interest. Why couldn't the author of a big scoop do a two-minute advance YouTube-style video to promote it? I've also become a strong believer in "crowdsourcing" -- which is investigative reporting the exact backwards way from how it's done at the Inquirer and at most newspapers, by letting everyone in the world know what you're working on and asking for reader tips and input. But at least this memo is a step forward, and not "Back to the Future IV."
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watch it there, will. you don't want the stories to hit the web to early. remember, you got competition across that thar river. and we watch philly.com like vultures.— newspauper- Comment removed.
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Could not agree more with this post. Newspauper should not worry. A Web presence for a story is a lead-in for a newspaper article, making me read the story in the paper because I am already primed. Oddly, the opposite happens when, as occurs nearly daily, television news tries to cover the story their editors read two days ago in the New York TImes or Washington Post. That is probably annoying because the television story, while it might have better pictures, always has less content than the newspaper source they stole the idea from.- Even the Legal Intelligencer one-ups you guys in this realm. They now email subscribers in the afternoon with, basically, a lede for a story in the next day's paper. It's enough to interest the reader without giving away so much the would feel they don't need to read the whole story. Why not put little teasers on the site so that people might be interested in picking up the paper in the morning before they get to work? Do it for one feature piece, at least. The two mediums are not mutually exclusive.— etotheb
- There is no future of journalism with biased hacks like Bunch employed at major newspapers.— doorspj24
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- Future of journalism is more gossip from Dan Gross...more online videos with non-local content, more " special features" with Erin O'Hearn and KL Halkett. And of course, the weather. Look forward to the "team of reporters" throughout the Delaware Valley with their yardsticks. Lets go to David Henry in Willow Grove... The death of the papers is here.— shoeshineboy
Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.
E-mail Will by clicking here.
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