A great piece out this morning by former Philadelphia journalist Rick Edmonds, now with the Poynter Institute, exploring in much greater depth a point that I made in my post last night that killing the Daily News would make absolutely no business sense. These points are fairly impressive:
The sports-heavy, working man’s tabloid picks up additional paying readers the Inquirer misses. For advertisers who want to reach an unduplicated 50,000 — and make a package buy in the two papers — that creates extra ad revenue.
I’ve been told that the Daily News has one of the highest percentages of single copy sales to home delivery among American papers. Some advertisers may want to target just that Daily News readership.
Also when the Audit Bureau of Circulations began offering a measure of readers per copy in the mid-2000s, the Daily News was first among 100 or so participating papers — by a lot. The paper gets around.
Besides tabloid zinginess, the Daily News offers some serious journalism — witness its Pulitzer Prize for investigative reporting two years ago for an expose of corruption in the Philadelphia police narcotics squad.
There's also one more argument for saving the Daily News brand: Our reporters now drive a disproportionate amount of traffic to the Philly.com. This comes via email from my DN colleague, Josh Cornfield:
Among stories on the web between 11/1/11 and 12/26/11 (Monday-Friday only), 51 % of traffic went to Inquirer stories, 42% to DN, 5% to Philly.com, and 2% to AP. Among blogs, 40% to DN, 37% to Inquirer and 23% to Philly.com. So, despite [the Inquirer] having triple the staff, we were only 9% points off the Inky in terms of web traffic; and we beat them on blogs.
Also, for the handful of diehards following this story minute-by-minute, Ed Rendell went on 1210-AM this afternoon and voiced support for some kind of pledge of editorial non-interference. He also said the Inquirer should be "more fun" like the Daily News. My colleague David Gambacorta has the details.
Will your rag of a paper is not only on it's last life it has no life at all. Why would people spend a dollar on nothing but sports results and opinions from people like you? Not that I wouldn't pay a penny for your thoughts.— RufusG- Gotta laugh at the usual suspects. There's about 25 of them who profess to hate Will Bunch and the "rag of a paper" he works for, but hang on his every post. These trolls would have nothing left to do with their miserable lives if Bunch was fired.— wokmaster
- "but hang on his every post."
And you hang on their every post.— RG - Hanging...on...every...word.....Ahhhhhhhhhhhhhhh!!!!!!!! I slipped...— fredgwynne
- I guess that Presidents' Day is just another day for Will to advance his agenda. Give it a rest Will. The only redeeming value of the DN is it's ability to save the trees from being turned into paper.— RufusG
Comment removed.- Comment removed.
- Bunch....why are you still employed? I heard your employer was laying folks off and even you would agree that the first pink slip should go to Will Bunch. C'mon, Bunch, why are you still collecting a check??? What are you...the 1%????— kelprod2
- Comment removed.
- Nice insensitive headline by the Daily News. Calling people "geeks" is offensive, as it is a derogatory term.
It takes the remarkable and complicated story of those with above-average intelligence and boils it down to one thing: IQ. And no doubt, IQ is definitely part of the longer and complex version -- especially the lingering questions of whether college recruiters and attractive men and women overlooked their talents because they are smart. But "Geeks" pegs the entire saga to IQ in a way that is both childishly simplistic and offensive. Hopefully we won't see the likes of this again.— General Turgidson - I love newspapers and I don't hate "Bunch of B.S.". I really actually like him because he proves the point each day that the Libs are so wacko and focused only on those they hate while so obviously ignoring any stories that would hurt their guy.— sarah89
- While you, sarah89, are the paragon of sanity and you show such tremendous love and compassion for those you oppose. Oh, wait.
— Mr_Cool 
Independence for me, but not for thee.— jmc- "He also said the Inquirer should be "more fun" like the Daily News."
What he's basically saying Bunch, is that he wants the Inq staff to lower themselves and their standards down to the depths you dwell in.
What was that talk about integrity, again?— .bp-philly. - love the daily news. been a subscriber for 6 months. glad to give them my money— rysagr
Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.
E-mail Will by clicking here.
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