Tuesday, June 18, 2013
Tuesday, June 18, 2013

So apparently "opinions" on local news are worse than "sleaze"

43 comments

So apparently "opinions" on local news are worse than "sleaze"

POSTED: Monday, September 13, 2010, 10:54 PM

Sunday nights are my editing shift at the Daily News and one of the rituals is that a reporter watches the 10 o' clock news on Fox-29 -- to make sure we're not totally missing some big local story -- and then the news on other channels at 11. But the reporter who checked in on Fox-29 last night came back with a puzzled look on his face. "It wasn't like regular news -- all they did was talk about the Delaware Senate race for 10 minutes." At midnight, the early edition of today's Inquirer was plopped down on my desk and it turned out that what's been happening on the local Fox affiliate is actually newsworthy, in and of itself.

It's a trend, in fact:

In a makeover that took shape in late spring, according to head brass, Fox29 has revamped its news approach, with a brighter look, a harder edge (some call it editorializing), ramped-up audience outreach (some call it pandering), and a new stress on commentary and discussion that makes it look somewhat more like 24/7 cable news. But a range of viewers and journalists interviewed for this story say they're uneasy about the degree to which it encourages reporters like Keeley to mix viewpoint with reportage.

Ratings for local news have been slipping everywhere for years. In response, Fox29 - like stations across the country - is changing its approach. The target: viewers abandoning established networks for smaller, edgier cable news channels, shifting allegiance from supposedly centrist, balanced news to opinionation, from the measured voice of Cronkite toward O'Reilly or Olbermann.

Says occasional Fox29 commentator and former Inquirer writer Buzz Bissinger, "They're looking for people with stronger opinions. It signals that they're looking for a harder edge."

The overall tone of the Inquirer story of one of alarm, and I think it would be fair to say that it is also negative. That shouldn't be a shock -- as a newspaper, the Inquirer has worshipped at the altar of the false gods of balance and a contrived interpretation of objectivity even more than most of their counterparts, so it's natural for them to recoil at what's apparently happening here at Fox-29. And I would agree that there are issues. For one thing, more opinion calls out for more transparency, and also it's important for the people over there to understand that good journalism with a point of view still requires you to be a) scrupulously accurate and b) fair, which means still talking with the folks from both, or all, sides of an issue.

That said, I think the story missed the one highly positive development from what I've read now and heard about the experiment: These longer reports, including opinion, seem to be devoting a lot more time to issues that actually matter to people, as opposed to the worthless dreck that has filled up the bulk of local TV news time for the last 30 years -- especially in Philadelphia, where the phrase "if it bleeds, it leads" was literally invented. If they start every newscast talking about a local election or the gross mismanagement at the PHA or DRPA -- all recent topics of reporting and debate on Fox-29 -- that isn't that much, much better than a montage of yellow crime tape that apparently titillates some viewers but informs no one?

While Fox-29 is apparently corrupting viewers with their shocking opinions (is it really going that far out on a limb at this point calling for Carl Greene to take a hike?), there was a revealing story recently on the journalism website Poynter.org about how how bad most local TV news has become in recent years.

This is the alternative:

The Cincinnati news viewers told us they were growing impatient with journalists who don’t take them seriously.  They said they wanted more coverage of serious political issues and they wanted a lot less crime news, unless the crime had real importance to a lot of people.

But their strongest words were focused toward journalists who grandstand and make stories seem bigger than they are.  We showed the focus group two stories. 
One from Detroit, where a reporter confronts the wife of a city councilman who is accused of drunk driving. The focus group said by the end of the story, they felt sorry for the wife and turned their anger toward the reporter. After all, the group said, the wife did nothing wrong, it was her husband who was accused of wrongdoing.

I showed the group a story from Fox 40 TV in Sacramento, California.  In the piece, Reporter Rick Boone is covering the story of what he called  a “major bust,” at a motel that the station called “a house of sex.” Police arrested three women and one motel manager.

In the story, Boone stuck a microphone in the face of one of the handcuffed women and asked, “what were you doing in there, what were you doing in there, what were you doing in there?”

It's funny -- I know that because of my liberal leanings I'm supposed to recoil at the idea that anything with the word "Fox" in the title is becoming more opinionated, and indeed the Inquirer story discussed whether the new opinion-giving Fox-29 has a conservative slant. Honestly, I would be OK with that, as long as they were fair and accurate and reached out to the other side on issues. (Besides, if the format succeeded in a conservative form it would probably eventually give rise to a local liberal alternative, as has happened nationally with Fox News and now at least a few hours of prime time MSNBC). It would be a treat, however, to see more local stations talk -- and yes, argue and give their opinions -- about the things that really matter to people rather than a bloody string of car crashes interspersed with nice-weather features, night after night after night.

Will Bunch @ 10:54 PM  Permalink | 43 comments
43 comments
Comments  (43)
  • 0 like this / 0 don't   •   Posted 7:59 AM, 09/14/2010
    philasportsfan, I was talking about prime time (as was Will.) Also, just presenting a conservative viewpoint in context does not make it 80/20. The misrepresentation of conservative views by MSNBC, et al. is nothing new.
  • 0 like this / 0 don't   •   Posted 8:02 AM, 09/14/2010
    samsjr - the papers may not giggle at you but they are laughing at you for buying them. They are chanting one word: "Sucker!" But no giggles...
  • 0 like this / 0 don't   •   Posted 8:12 AM, 09/14/2010
    So this has been going on for five months & you're just catching on ? I'm sure you would've been aware of this if not for your fascination with Glenn Beck.Way too distracting.
    (reeducated)Yankee Air Pirate
  • 0 like this / 0 don't   •   Posted 8:28 AM, 09/14/2010
    See what happens when you stay away from Beck, Palin, etc? A well written and thought out post appears.
    RG
  • 0 like this / 0 don't   •   Posted 8:51 AM, 09/14/2010
    you didyour best to actually stay as close to the middle as possible for that story Bunch.......'give rise to a liberal outlet like msnbc'?? give rise? lol!
    keapitreal
  • 0 like this / 0 don't   •   Posted 9:15 AM, 09/14/2010
    "If they start every newscast talking about a local election or the gross mismanagement at the PHA or DRPA" -- hear, hear, Will... Since FOX29 has an hour long show at 10pm, which none of the other channels do, they should be able to delve more deeply into issues of local importance. Right now I'd love to see an investigative piece on whether we have a gas pipe risk like what happened in California. Also HONEST coverage of local elections, so we can understand our choices better. A great for instance IS in Delaware -- what has Mike Castle done, what does he stand for vs. his Tea Party opponent. If you were a conservative voter, wouldn't you like to see Mike Castle's voting record over the years, instead of having to rely on campaign ads? The news these days, local and national, has utterly failed in anything resembling journalistic integrity (and yes, that INCLUDES Fox news). It is a pure ratings push for ALL news organizations which goes right to, "if it bleeds, it leads". Can you believe that we do not have daily or monthly updates on progress of rebuilding New Orleans, what has happened after the Tsunami, what's really going on at Ground Zero (not the mosque, what are they doing to rebuild the towers!!!), in depth analysis of the economy from Reagan on... Aren't these important topics?
    IggleFan68
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 9:44 AM, 09/14/2010
    More alleged "journalists" telling you what your opinion should be. Pathetic. News is supposed to be dispassionate and allow the viewer/reader to make up his or her own mind. Surrendering your judgment for theirs just makes you another lemming running off the cliff.
  • 0 like this / 0 don't   •   Posted 10:10 AM, 09/14/2010
    I used to watch the local news until everything became "exclusive" and "only on nbc10"...
    palmyra21
  • 0 like this / 0 don't   •   Posted 10:12 AM, 09/14/2010
    In the abstract, "balance" is itself a bias, inasmuch as it depends on where the editor sees the middle ground or axis. Its obsession with appeasing both ends of a supposed political spectrum means original viewpoints will be tend to be overlooked or ignored. In practice, we find that "balance" is either a cop-out or a guise. In this era of truly diverse and democratic media, it's also pointless. Let FoxNews be what it is, without the charade, eh? More folks would respect it, and might even watch it. Same goes for MSNBC.
  • 0 like this / 0 don't   •   Posted 10:29 AM, 09/14/2010
    This is even spilling over to 3,6,&10. I have seen two softball interviews on 3 with Jon Runyan. The first, everyone was falling over themselves to stroke him. Then an interview with John Adler by Pat Ciarocchi actually made my eyes bleed when she questioned him for about 5 minutes with all of the wingnut talking points about President Obama. Not a word on his record (by the way, it really sucks and I wont vote for him if I lived in his district) or his plans for the next Congress
    Les Ismore
  • 0 like this / 0 don't   •   Posted 10:53 AM, 09/14/2010
    Les -- Jon Runyan's record as an offensive lineman is pretty good!
    IggleFan68
  • 0 like this / 0 don't   •   Posted 11:00 AM, 09/14/2010
    IggleFan - Runyan is just happy he isn't facing Stahan.
    bird11
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 11:08 AM, 09/14/2010
    MSL - how about we stop trying for "balance" on focus on reporting facts? For example, "The Obama Healthcare plan will cost the following US taxpayers the following amounts over the next 20 years (chart follows) -- source of information provided". When opinion is provided, make it clear that it's OPINION: "Based on these facts, I draw the following conclusions about the situation in Iraq/Afghanistan: a, b,c,..." Note: facts are NOT necessarily statistics. I can come up with statistics that would make you think that the Iggles won Sunday's game.
    IggleFan68


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Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.

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