Wednesday, June 19, 2013
Wednesday, June 19, 2013

So apparently "opinions" on local news are worse than "sleaze"

43 comments

So apparently "opinions" on local news are worse than "sleaze"

POSTED: Monday, September 13, 2010, 10:54 PM

Sunday nights are my editing shift at the Daily News and one of the rituals is that a reporter watches the 10 o' clock news on Fox-29 -- to make sure we're not totally missing some big local story -- and then the news on other channels at 11. But the reporter who checked in on Fox-29 last night came back with a puzzled look on his face. "It wasn't like regular news -- all they did was talk about the Delaware Senate race for 10 minutes." At midnight, the early edition of today's Inquirer was plopped down on my desk and it turned out that what's been happening on the local Fox affiliate is actually newsworthy, in and of itself.

It's a trend, in fact:

In a makeover that took shape in late spring, according to head brass, Fox29 has revamped its news approach, with a brighter look, a harder edge (some call it editorializing), ramped-up audience outreach (some call it pandering), and a new stress on commentary and discussion that makes it look somewhat more like 24/7 cable news. But a range of viewers and journalists interviewed for this story say they're uneasy about the degree to which it encourages reporters like Keeley to mix viewpoint with reportage.

Ratings for local news have been slipping everywhere for years. In response, Fox29 - like stations across the country - is changing its approach. The target: viewers abandoning established networks for smaller, edgier cable news channels, shifting allegiance from supposedly centrist, balanced news to opinionation, from the measured voice of Cronkite toward O'Reilly or Olbermann.

Says occasional Fox29 commentator and former Inquirer writer Buzz Bissinger, "They're looking for people with stronger opinions. It signals that they're looking for a harder edge."

The overall tone of the Inquirer story of one of alarm, and I think it would be fair to say that it is also negative. That shouldn't be a shock -- as a newspaper, the Inquirer has worshipped at the altar of the false gods of balance and a contrived interpretation of objectivity even more than most of their counterparts, so it's natural for them to recoil at what's apparently happening here at Fox-29. And I would agree that there are issues. For one thing, more opinion calls out for more transparency, and also it's important for the people over there to understand that good journalism with a point of view still requires you to be a) scrupulously accurate and b) fair, which means still talking with the folks from both, or all, sides of an issue.

That said, I think the story missed the one highly positive development from what I've read now and heard about the experiment: These longer reports, including opinion, seem to be devoting a lot more time to issues that actually matter to people, as opposed to the worthless dreck that has filled up the bulk of local TV news time for the last 30 years -- especially in Philadelphia, where the phrase "if it bleeds, it leads" was literally invented. If they start every newscast talking about a local election or the gross mismanagement at the PHA or DRPA -- all recent topics of reporting and debate on Fox-29 -- that isn't that much, much better than a montage of yellow crime tape that apparently titillates some viewers but informs no one?

While Fox-29 is apparently corrupting viewers with their shocking opinions (is it really going that far out on a limb at this point calling for Carl Greene to take a hike?), there was a revealing story recently on the journalism website Poynter.org about how how bad most local TV news has become in recent years.

This is the alternative:

The Cincinnati news viewers told us they were growing impatient with journalists who don’t take them seriously.  They said they wanted more coverage of serious political issues and they wanted a lot less crime news, unless the crime had real importance to a lot of people.

But their strongest words were focused toward journalists who grandstand and make stories seem bigger than they are.  We showed the focus group two stories. 
One from Detroit, where a reporter confronts the wife of a city councilman who is accused of drunk driving. The focus group said by the end of the story, they felt sorry for the wife and turned their anger toward the reporter. After all, the group said, the wife did nothing wrong, it was her husband who was accused of wrongdoing.

I showed the group a story from Fox 40 TV in Sacramento, California.  In the piece, Reporter Rick Boone is covering the story of what he called  a “major bust,” at a motel that the station called “a house of sex.” Police arrested three women and one motel manager.

In the story, Boone stuck a microphone in the face of one of the handcuffed women and asked, “what were you doing in there, what were you doing in there, what were you doing in there?”

It's funny -- I know that because of my liberal leanings I'm supposed to recoil at the idea that anything with the word "Fox" in the title is becoming more opinionated, and indeed the Inquirer story discussed whether the new opinion-giving Fox-29 has a conservative slant. Honestly, I would be OK with that, as long as they were fair and accurate and reached out to the other side on issues. (Besides, if the format succeeded in a conservative form it would probably eventually give rise to a local liberal alternative, as has happened nationally with Fox News and now at least a few hours of prime time MSNBC). It would be a treat, however, to see more local stations talk -- and yes, argue and give their opinions -- about the things that really matter to people rather than a bloody string of car crashes interspersed with nice-weather features, night after night after night.

Will Bunch @ 10:54 PM  Permalink | 43 comments
43 comments
Comments  (43)
  • 0 like this / 0 don't   •   Posted 11:18 PM, 09/13/2010
    Cue right wing nut jobs to find something to criticize 5...4...3...2...1...
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 11:34 PM, 09/13/2010
    Wow, Will. We actually agree for once.
    Philalawyer
  • 0 like this / 0 don't   •   Posted 12:05 AM, 09/14/2010
    concur.
    phillygreen
  • 0 like this / 0 don't   •   Posted 12:18 AM, 09/14/2010
    Not bad Will. It would be nice, however, if real repoting was done in print. If PNI would just admit their slant and get the slant and opinion out of what it prints it may survive. The obvious bias is part of the decline of readership.
  • 0 like this / 0 don't   •   Posted 12:56 AM, 09/14/2010
    I like it as long as they state they're editorializing a bit. I even like that it's conservative, because the main reason the conservatives ever win a public opinion battle is ignorance of the facts by the voting public. The more that the GOP puts out statements, such as they don't support tax cuts for the middle class, the more people will realize that they aren't helping the country. The issue is that all of the conservative thinking is done on Fox News and the vast majority of true independents or undecideds don't watch that. Also, too many people think nothing is going on because of the lack of real stories on the local news. Sadly, people believe TV more than print these days thanks to the proliferation of falsehoods on the internet.
    HandNik
  • 0 like this / 0 don't   •   Posted 1:46 AM, 09/14/2010
    Local news is usually more incomepetent than anything else. An example? REAL local news may involve important things like bond and zoning issues but the local newscasters will ignore these important, but BORING issues like the plague and look for "juicy issues" like sex scandals because that's what gets ratings.
  • 0 like this / 0 don't   •   Posted 3:14 AM, 09/14/2010
    Local news stations...that includes 6-10-3...put their "cutie pie" air heads...except for Monica Malpass who is trying to look younger than she is with the plastic surgery and that weird hair do...channel ten has the blonde nitwits..three has the aging Pat Chirocci who gets on my last nerve but not as much as channel six who has that gravely voiced blonde bimbo doing sports. Local news is only worth watching to get the exact weather from Hurricane Schwartz...Melissa McGee likes to use big words when she says "liquid precipitation"...duh...it's rain! So I am saying that local news stinks.
    nuffera
  • 0 like this / 0 don't   •   Posted 4:43 AM, 09/14/2010
    Hello Will Bunch, From 1969 to 1973 I was in the military and in 1969 and 1970 I spent time in San Antonio, Texas. One local TV station (channel 8 or 6 I came from NYC in which the channel were 2, 4, 5, 7, 9, 11 and 13 vhf stations)stood out as leading almost every news broadcast with some bloody murder, car crash or other horror. This is the first time I heard the phrase "If it bleeds, it leads". The station's unofficial name was bloody (channel number X). Ah memories.
    caseyf5
  • 0 like this / 0 don't   •   Posted 5:58 AM, 09/14/2010
    Local news in Philadelphia is a joke. I heard somewhere that they target their newscasts to a hypothetical audiance with an assumed education level of a 13 year old. I am watching channel 3 as I write this and that idiot has reported on traffic 3 times in the last 10 minutes! I am sick of "human interest" stories. They do not report on anything important until after the newspapers cover it. I buy and read a hard copy of the Inky and Daily News everyday. At least the papers don't giggle and smile while I get my news.
    samsjr
  • 0 like this / 0 don't   •   Posted 6:32 AM, 09/14/2010
    "Honestly, I would be OK with that, as long as they were fair and accurate and reached out to the other side on issues. (Besides, if the format succeeded in a conservative form it would probably eventually give rise to a local liberal alternative, as has happened nationally with Fox News and now at least a few hours of prime time MSNBC)" Yeah, MSNBC sure has "balance." Uh, Will, prime time on Fox and MSNBC are given over to opinion shows - not news. During News segments, Fox actually lays out both sides of the argument.
  • 0 like this / 0 don't   •   Posted 7:19 AM, 09/14/2010
    theodotius - have you ever turned MSNBC on between 6&9am? Except for the run-on rants of Scarborough, it's as fair & balanced as it gets on TV these days. And, you're dreaming about Fox laying out both sides of the argument. The "lay out" is about 80/20 not 50/50!
    philasportsfan
  • Comment removed.
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 7:55 AM, 09/14/2010
    Yeah the inky will be shut down soon and all its left lenaing liberal employees can take Obama up on those unemployment extensions.
    B-Rooster


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Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.

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