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Remembering when "flash mobs" were...fun

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85 comments

Remembering when "flash mobs" were...fun

POSTED: Wednesday, February 17, 2010, 11:13 AM

What in the name of God has happened to that great American institution....the "flash mob"? I'm so old that I can remember when "flash mobs" were supposed to be nerdy fun, way back in a prehistoric era when Dick Cheney was popular and the Phillies, not so much -- the bygone days of the fall of 2003. In fact, in my guise as an undercover investigative journalist for the Daily News, I attended what was billed as the first-ever Philly flash mob of that golden age.

Here (via Nexis, since Philly.com's archives policy is also still stuck in 2003) is the top of my exclusive report from Sept. 6, 2003:

IT IS 5:35 P.M., and we are all looking for Erin Beige.

Or maybe it's Aaron Beige.

Either way, we have all come to the new Borders at Broad and Chestnut - the young woman with the fire-truck hair, the backpackers in baseball caps or "Cat in the Hat" headgear, a mother holding her 3-year-old aloft, and a man in a lime-green leisure suit.

Suddenly, there is spontaneous whooping and applause. Flashbulbs pop. And then total strangers hug each other - something that hasn't happened in this town since, oh, 1983.

This was Philadelphia's first-ever flash mob. Like most trends, this national fad of summer 2003 had looped its way slowly through the hip streets of New York and Seattle before finally arriving here - with the shadows of autumn approaching.

You may well be asking, 'What exactly is a flash mob?" A flash mob is like the marriage of an e-mail worm to a reality-TV show, a cousin to performance art. It is created by a group of mostly strangers, known only through e-mail, who make secretive plans to meet at a predetermined site, do something inexplicably bizarre for a couple of minutes, and then scatter quickly back into urban anonymity.

At New York City's Toys 'R' Us store in Times Square, hundreds of people bowed down and cowered before a giant toy dinosaur. In London, more than 200 people met in pubs and marched to a furniture store, where they all called friends on their cell phones and praised the sofas.

Yes, you may not realize it, you terrified suburbanite watching "Action News" and eating Pringles on your couch, but "flash mobs" used to be for hipsters, for geeks -- and they were supposed to be fun. Now, in just seven short years, aided by something like Facebook that did not yet exist in that ancient era of "Yahoo! groups," the flash mob has devolved into this kind of monstrosity.

Have we really sunk this low this fast, America?

(Top photo, shows a rival 2003 "flash mob"at the Penn Bookstore, is by Sandy Smith.)

Will Bunch @ 11:13 AM  Permalink | 85 comments
85 comments
Comments  (85)
  • 0 like this / 0 don't   •   Posted 4:29 PM, 02/17/2010
    ///Biden used that term and then apologized //// Wrong. It was Harry Reid. But it is sorta funny to hear you pardon it. So if PJ "apologizes" for using the term, it'll all be OK?
    General_Turgidson
  • 0 like this / 0 don't   •   Posted 4:30 PM, 02/17/2010
    ///And of course, like you, none of his ARt brethren called him on it.//// Maybe that's because some folks know the difference between a sarcastic comment and a serious one.
    General_Turgidson
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 4:38 PM, 02/17/2010
    Relax, TPS, don't put words in my mouth about conspiracies at BLS. All I'm talking about is challenging, actually just knowing, the underlying assumptions from which the data on supposed "jobs saved and created" was derived. If the Alabama instance is widespread then I don't care I Einstein did the graphs; the data would be bogus and the graph just a picture of bogus data. I make a living challenging underlying assumptions and not being gullible. I have no idea what your agenda is other than to blindly support BO and, apparently, the beloved BLS.
    pj katauskas
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 4:42 PM, 02/17/2010
    Why do Philly.com remove the comment section after heinous stories like these? Are they afraid of honest, anti-PC discourse?
    Repubrebirth
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 4:48 PM, 02/17/2010
    I'm sorry but when were flash mobs cool? 2003 you say. I disagree they were stupid then and now they are just dangerous.
    cuso20
  • 0 like this / 0 don't   •   Posted 5:08 PM, 02/17/2010
    Anybody have a Gatling Gun? I'll man it if you'd like.
    baabyrrej
  • 0 like this / 0 don't   •   Posted 5:24 PM, 02/17/2010
    So tired of people committing random violence against other people. So tired of yet other people using said acts of random violence to stereotype everyone who looks like first group of people. I think you all know what I'm saying.
    Billy Ray Winthorpe
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 5:27 PM, 02/17/2010
    2003 mobs = majority white. 2010 mobs = majority black. 'nuff said. plain and simple. neither D or R. neither Left or right. those are the facts. you can't dispute or argue them. just accept them and read what you will from them.
    g$ is an idiot
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 5:35 PM, 02/17/2010
    Is there ever any good news that comes out of Simon Gratz or Ben Franklin High Schools???
    bird11
  • 0 like this / 0 don't   •   Posted 6:56 PM, 02/17/2010
    An excellent breakdown of bogus climate change "denial." A good read for anyone who's actually interested in understanding both sides of the debate. http://climatesafety.org/swallowing-lies-how-the-denial-lobby-feeds-the-press/
    Talking point sleuth


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About this blog
Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.

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