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Monday, March 2, 2009

Twenty-five years ago, I was working down at the Birmingham (Ala.) News but would have killed (it's an expression) to get a job at the Philadelphia Inquirer, this newspaper that was winning a Pulitzer Prize or two year after year after year.

Um, times change, but in a weird way that old dream kind of came true tonight, as we learned that by the end of this month the Daily News will be identified as an "edition" of the Inquirer. What does that mean? Here's a caveat: I wasn't at the meeting where Brian Tierney, the CEO of our parent company Philadelphia Media Holdings, and our publisher Mark Frisby announced it, so what I know is second-hand.

But -- with that caveat -- it will not mean any changes in staffing or even the newspaper we produce every day (well, except Sunday, duh). It's just that the logo on Page 1 will identify the Daily News as an edition of the Inquirer. Now, so far your reaction is probably the same as mine....huh? There may be something to it, however. For one thing, there may be some unexpected opportunties for cost-savings, such as with the fee that two separate papers were paying the Associated Press. Also, with all the bankruptcy madness, the DN may be a little less exposed under the Inquirer's wing.

Did I mention that the Inquirer has always been one of my favorite newspapers? :-)

UPDATE: "Back of the house," ma! Back of the house!

Posted by Will Bunch @ 6:58 PM  Permalink | 10 comments
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  • 0 like this / 0 don't   •   Posted 10:24 PM, 03/02/2009
    This "edition" thing is a really weird idea. Are you working for the Inky now?
  • Comment removed.
  • 0 like this / 0 don't   •   Posted 9:41 AM, 03/03/2009
    I heard on the radio this morning that it was all about an effort to inflate the circulation numbers on the Inky. In other words, whoever designed TARP apprently is now consulting PNI on creating inflated circulation numbers that bear no basis in reality, as a lot more ads run in the Inky than in the DN and they serve very different niches. I doubt media buyers will be fooled for a minute.
    db_cooper
  • 0 like this / 0 don't   •   Posted 9:47 AM, 03/03/2009
    I read this morning that the Inky and DN will be able to use the same subscription to the AP wire, which will save a significant amount of cash...
    Captain Awesome


10 comments
About Will Bunch
Will's new book: Learn about it here and purchase it here.


Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.

E-mail Will by clicking here.

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