I recommended doing things like this back in 2005. Did anybody listen? Well, Comcast, obviously, but did anybody around here? (By the way, if you're not a fan of the The700Level,com by now, you should be.)
Yes, this is part of a trend:
In a possible sign of shifting industry dynamics, the New York Times launched regional supplements to its San Francisco and Chicago editions, drawing on the work of well-financed donor-sponsored startups. Similarly, ESPN launched regional sites in Chicago, Boston, Dallas and Los Angeles, challenging papers there for dominance in sports reporting. The Wall Street Journal is rolling out regional supplements as well and increasing its local coverage of New York City.