Hmmm...there's no such thing as bad publicity, right?
A couple of thoughts about this. For one thing, a guy called Mitt Romney may not exactly ooze testosterone when he tries to pretend to like NASCAR or when he boasts about his prancing horse to Sean Hannity, but it never occurred to me that his problem (of the many) is that he's a wimp. The knock on his tenure at Bain Capital is that he was ruthless in pursuing profit over people...revolting, but not wimpy.
Also, I may be a contrarian on this, but I think something like this Newsweek cover helps Romney more than it hurts him. I felt the same way this weekend when there was so much clucking on Twitter and in certain corners of the media about Romney's verbal gaffes in the UK. It was a lot of fun and a lot of laughs -- for a bunch o' liberals who weren't voting for Romney in a million years.