It's caused a minor stir in local media circles, but since the odds are that you aren't in local media circles, you may not be aware of the new rival news website now in the works for Philadelphia. It's run by some of the sharper minds in online news, including Jim Brady, who helped get the Washington Post's website off the ground back in the day when newspapers needed someone to get their websites off the ground. And -- like the singing bird and the croaking toad -- it had a name:
You get it, right? You know...The City of Brotherly Love. Why shouldn't that be Philadelphia's nickname? After all, translated from Greek, Philadelphia literally means, "city of goop-laden, overstuffed cheesesteaks" "city of brotherly love." Brady reports that he loved the name "brother.ly" and so did everyone he told about it...in New York! Philadelphians, it turned out, not so much.
People do get pretty persnickety -- for want of a better term -- about what to call their hometown. No one ever says, "Yo! I'm off to the City of Brotherly Love to catch the Flyers." Indeed, people seem pretty torn over whether "Philly" -- the name of our website! -- is acceptable. I hated it when I moved here a quarter-century ago, later adopted it, and then took some flack from readers (that's a first , right?) for using it.