Friday, September 4, 2015

Book it! The Reading Rabbits will take the field in 2013

Book it! The Reading Rabbits will take the field in 2013

0 comments

OK, actually I just made that up. I'm basing my report on...me thinking this would be an awesome idea. But this much of the story is true: The Reading Phillies are changing their name to serve you better:

The Reading Phillies will no longer be called the Reading Phillies.

As a part of the team's makeover, the Reading Phillies, also known as the "R-Phils," will unveil a new name, logo and jersey on Nov. 17 at FirstEnergy Stadium. It's a drastic chance for an organization that holds the longest relationship with a major league franchise in baseball. The Reading Phillies have been under the Phillies' umbrella for 46 years.

The Reading Phillies, who play in the Eastern League, debuted in 1967 and have never been called anything other than "Reading Phillies'' in their existence.

Now we all know how this game works: Team officials are thinking up some ultra-cool hybrid fake non-existent animal -- like a River Shark (which will never be in the headlines for devouring a little kid, because it doesn't exist) or a Mud Hens or Kickapoo, something cute to make several millions of dollars by putting the logo on hats that hipsters who've never seen a baseball game in their lives will wear them into beer-and-donuts joints in Fishtown.

They should go in another direction. The Reading ballclub needs to honor the only -- and we mean it -- famous person to emerge from the industrial ooze up the Schuykill, John Updike. Not only was Updike arguably the greatest American writer of the latter 20th Century, but he also produced what many folks consider the best baseball article of all-time: "Hub Fans Bid Kid Adieu" (if I have to explain what it's about, you shouldn't be reading this). It is not only a good idea for Baseballtown to honor Reading's native son and his most famous character Harry "Rabbit" Angstrom -- it is essential.

By merging the baseball and literary worlds, the Reading squad will have licensing dollars coming out the wazoo. But it gets better. Sure, a doubleheader could be billed as Rabbit, Redux. But how awesome will it be next summer when an up-and-coming speedster finds himself on first base, and the crowd yells in unison, "Rabbit, run!"

0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog

Will Bunch
Also on Philly.com
letter icon Newsletter