Tuesday, May 21, 2013
Tuesday, May 21, 2013

Beck's rambling, pointless "Broke" movie ensures that host remains not broke

Attytood attends Beck's "Broke" movie so you didn't have to

79 comments

Beck's rambling, pointless "Broke" movie ensures that host remains not broke

POSTED: Friday, December 3, 2010, 10:43 AM

Last night, Glenn Beck continued what is becoming a holiday tradition for him: A high-priced national movie theater simulcast, although this year he dropped the holiday pretense of 2009's "The Christmas Sweater." This time, the ostensible theme was Beck's latest tome -- "Broke: The Plan to Restore Our Trust, Truth and Treasure" -- and while the centerpiece at Pittsburgh's Benedum Center was supposed to be a restored 1965 Mustang (I'll try to explain later) the central prop became a massive sandwich from the Steel City institution Primanti Brothers, beef slathered in cole slaw and french fries. It was supposed to symbolize the federal budget apparently, but it seemed a fitting metaphor for the entire Beckian extravaganza: Overly stuffed yet offering only empty calories and most likely a severe case of indigestion for anyone not accustomed to a right-wing diet larded with misinformation.

The oversized sandwich offered Beck and his audience -- at 537 theatres across America as well as in Pittsburgh -- a chance to devour the red meat that it seemed to enjoy the most: Jokes about Michelle Obama. When the Fox News Channel and radio right-winger first shoved the sandwich toward the camera, he called it "Michelle Obama's worst nightmare" -- not unfunny, given the First Lady's anti-obesity crusade -- but later Beck piled it on, saying to loud applause that "I don't care if she's the Queen of Sheba, or I don't care if she's a Republican, but I don't need the First Lady to tell me what to eat or if I'm fat." By the end of the night, he somehow compared Michelle Obama to Darth Vader.

Meanwhile, one thing that did lose a little weight last night was the collective wallets of Beck's biggest fans. In Pittsburgh, attendees paid $90.50 for the privilege of seeing their hero in person, grossing close to $250,000 for Beck Inc. At the multiplex, tickets were $20, or nearly double the cost of seeing "Harry Potter and the Deathly Hallows, Part 1." At the multiplex near the King of Prussia mall where I watched, the showing drew more than 100 people and nearly filled the theater -- a fairly impressive turnout considering "Broke" was competing with a Thursday night game for the Philadelphia Eagles, our civic obsession. (Assuming that this was an average turnout -- past Beck simulcasts have done poorly in big cities but sold out in the Sunbelt -- the gross would have been more than $1 million, a reminder that the real-life Beck has been anything "Broke" during this period of economic hardship for many). If you've followed Beck's rise, I probably don't need to tell you that the crowd was largely older and all or mostly white -- a 29-year-old CPA that I spoke with joked that he was the youngest person there, except he probably wasn't joking.

Fans of irony should also note that the theater showing the Beck event still had the sign up for "Megamind."

Beck's presentation -- which clocked in at more than two hours, including a 15-minute intermission -- was not rocket science, or even Econ 101. (Another metaphor was that Beck performed with his shirt not tucked in, perhaps symbolizing his notorious casual approach to preparation?) "Broke" is the remnant of something that Beck cooked up last spring called "The Plan," which was going to be the centerpiece of his Aug. 28 Restoring Honor rally in D.C. and then it wasn't, except he went ahead and released it as a book anyway...follow me so far? When he'd offered "The Plan" on TV, Beck brought in experts promising massive fiscal pain, such as privatizing Medicare, but last night he didn't want to ruin the holiday good feeling so he skimped on any such specifics.    

His obligatory chalkboard session instead focused largely on a tortured comparison of the Greek economy and its role in the European Union with the troubled economy of California, based largely on its size and with any broader explanation of how California's situation might be similar or different to Greece, or what, if anything, that meant for his paying audience. (The lecture did offer Beck numerous opportunities to insult various European nations, finally asking the lead camera to pan in so he could declare that "France sucks." Big applause followed.)

Most of what followed would be familiar to regular watchers of Beck's program on Fox, which no doubt 99 percent of them were. For example:

-- Several gratuitous references to the coming "hyperinflation"? Check, even though his long-time warnings about hyperinflation have not come close to materializing.

-- A disconnected riff on the need for people to be prepared for what's coming down the pike including food storage? Check -- and not surprising considering that one of Beck's major sponsors is a company called Food Insurance. (Said Beck: "FDR said there was 'nothing to fear but fear itself'' -- bullcrap. Be prepared.")

-- A convoluted blackboard explanation of political trends and philosophies that allowed Beck to draw a chalk line between "nationalism" and "socialism" and suggest that somehow, somewhere in the world, "National Socialism" is coming back, although where these new Nazis are located was a little unclear. He did suggest at one other point that the German people are getting fed up with the debts of other European nations and that German nationalism is returning -- "not good, not good."

Somewhere in there he mentioned the Volkswagen and added."I'm trying to remember who started the Volkswagen...oh, I know, Hitler!" Of course, it wouldn't be a Glenn Beck performance without a gratuitous reference or two to the Nazi leader, along with Bill Ayers and Van Jones and Mao (whom he claimed gave people numbers instead of names, which may be true but I couldn't find it on Google)  and the 1960s ("they lost"). These references are becoming the equivalent now of catch phases on a long-running sit-com -- Beck's version of "what chu talkin' 'bout, Willis?"

There were also the usual malapropisms -- a chalkboard explanation of the "5000-year leap" from 5000 B.C. to the American Constitution  in 1791, which would be 6,791 years by my calculation, and later a riff on how Americans don't know the Constitution built around a citation of "life, liberty and the pursuit of happiness," from the Declaration of Independence. And there were also props, including the Mustang convertible that was somehow supposed to represent the U.S. Constitution in a way that was never well explained. A one point he asked his "economics guru" David Buckner to sit in the Mustang and then everyone forgot about him for a long stretch, perhaps a more apt metaphor.

Indeed, most of the post-intermission half of the show was Beck's rambling 12-step schtick. "I was was going to talk to you guys about 'Broke,'"he said at the beginning of that segment, "but it's all politics." Indeed, and what a downer that would have been -- scaring away the paying customers with real information about the national debt and about what might really fix the ailing economy.

Ultimately, the "Broke" simulcast served the same two functions as any Beck event. For the audience, it was simply a chance to see and be seen by like-minded people, to feel the emotional rush (no pun intended) that they get most nights on the solitude of their living room couch in a group encounter. "Just to be with the people," Steve Murphy of Malvern told me afterward. "Just listening on the radio and TV you don't get that." And for Beck, it's a group therapy practice that's still very lucrative indeed -- making sure that unlike some of his ardent fans, he will not be "Broke" in 2011. 

Will Bunch @ 10:43 AM  Permalink | 79 comments
79 comments
Comments  (79)
  • 0 like this / 0 don't   •   Posted 1:22 PM, 12/03/2010
    Obama preys on the naive and MSNBC-informed.
    RG
  • 0 like this / 0 don't   •   Posted 1:28 PM, 12/03/2010
    Why people would listen to his daily sermons is beyond me. His shows is a joke. He just tells people what to think without challenge or interaction. And unlike Hannity and Rush who to me are well aware they are "characters" I think this guy believes it.
    chham57
  • 0 like this / 0 don't   •   Posted 1:44 PM, 12/03/2010
    "What I get out of it is jealousy." . . . . . What a coincidence. That's exactly what I got from your comment.
  • 0 like this / 0 don't   •   Posted 1:49 PM, 12/03/2010
    Wills' rambling, pointless "blog" ensures that host remains irrelevant
    Tom813
  • 0 like this / 0 don't   •   Posted 2:15 PM, 12/03/2010
    The origin of the venerable Primanti's steak sandwich, as a compact meal for real working men at job sites lacking the comfort of a sit-down lunchroom, would naturally be lost on Beck. But then again, it's the working man who will bear most of the sacrifice when it comes to deficit-reduction, so the sandwich metaphor actually works. Let them eat cake, eh?
  • 0 like this / 0 don't   •   Posted 2:24 PM, 12/03/2010
    Geez, yet another rambling tome about Beck. Not wasting my time. I don't watch/listen to the guy. I learn more about what he says from Will than from him.
    pj katauskas
  • 0 like this / 0 don't   •   Posted 2:50 PM, 12/03/2010
    Same dopes shelling out for this dreck are the ones who coughed up their cash for his felon Goldline friends. Well, "underestimating intelligence" is how Bleck made his millions. Not too hard to steal from the stupid.
    CiceroSpuriousDeodatus
  • 0 like this / 0 don't   •   Posted 2:53 PM, 12/03/2010
    After reading the posts on here:

    "Beck is a nazi" -- I guess this is from a poster who did not see an entire episode on how if the federal government of this country continues the policies it is currently on, we will have the same type of government.. and he is trying to give information that helps people understand whats going on so we don't fall victim to that.. so he is a nazi yet.. he does not want our country to go into nationalism... And another thing.. the nazi party wanted total government control.. please tell me one thing where Beck wants total government control...

    Beck lies - Last time I checked.. his big issue is with federal govenment spending.. and control.. I assume Bunch and the people on here who are anti-beck.. want gov't control and spending to increase... when federal gov't expands.. the people have less freedoms.. now if you want that.. then ok.. but state that.. dont just call the person who doesnt want that an idiot...

    Beck = less gov't spending, less gov't control,

    What do the anti-beck people want? do you guys want more gov't control with more spending?? if you do want more gov't control.. wouldn't YOU than be more aligned with the NAZIS?

    alexg114
  • 0 like this / 0 don't   •   Posted 2:54 PM, 12/03/2010
    "Not too hard to steal from the stupid." You know its not stealing when they voluntarily part with their money with no threat of force.
    RG
  • 0 like this / 0 don't   •   Posted 3:05 PM, 12/03/2010
    The obsession with Michelle Obama's anti-obesity crusade is just another example of how far the far right has to go to incite Obama-paranoia among its patrons. When Nancy Reagan was telling our kids to "just say no" (based on the recommendations of, yikes, social psychologists with gubmint research grants), where was the indignation over her assuming our role as parents? Likewise, with Barbara Bush's literacy campaign. Where was the defense of our God-given right to be illiterates? But I guess if the wankers want to thin their herd by encouraging them now to fatten up, who are we to judge?
  • 0 like this / 0 don't   •   Posted 3:31 PM, 12/03/2010
    Does anyone even pay attnetion to Michelle Obama?
    RG
  • 0 like this / 0 don't   •   Posted 3:33 PM, 12/03/2010
    Sounds like Hamlet, Cicero and some of the other libz here think that making money like Beck does is easy - just fool them dumb conservative racist and you too can get rich. Ummm so why don't you? Maybe you have some moral hangup - you feel it would be dishonest - but think about it you could take the money you get from all these dumb b@stards and give it away to pay for all the social good you want to do. Imagine how many hunger people you could feed if you pulled in a $1M like Beck did last night.

    Come on boys get out there and help our economy by producing jobs and giving away your earnings to charity. I mean its sooooooooooo easy to do, right?? Think of the pride you'll feel when you can buy healthcare for the uninsured out of the fruits of your labor.

    It's just so easy - probably the only thing easier is sitting on your duff and having the evil rich people take care of you with their money.
    bird11
  • 0 like this / 0 don't   •   Posted 3:54 PM, 12/03/2010
    Seriously? Glenn Beck- AGAIN? WOW.
    Can some elite, genius liberal tell me the difference between FOX news and MSNBC? Beck and Overbite? Thanks I will wait....
  • 0 like this / 0 don't   •   Posted 3:58 PM, 12/03/2010
    No comment on the criminal Arlene Ackerman and her corrupt purchasing behaviors? Cat got your tongue, you mental midget? No one respects you because you have ZERO intellectual honesty. More BS about Glenn Beck, who cares. Is is hard to look in the mirror and see a dishonest party-line lackey looking back at you? The city you live in is run by criminals with a (D) in front of their name. Take a look around your hometown and evaluate it's policies and practices, you loser. Evidence abounds.
    notojm
  • 0 like this / 0 don't   •   Posted 4:04 PM, 12/03/2010
    "how Americans don't know the Constitution built around a citation of "life, liberty and the pursuit of happiness," from the Declaration of Independence."

    'Life, Liberty, and the Pursuit of Happiness' ARE from the Declaration of Independence, not the Constitution
    javafiend


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Will Bunch, a senior writer at the Philadelphia Daily News, blogs about his obsessions, including national and local politics and world affairs, the media, pop music, the Philadelphia Phillies, soccer and other sports, not necessarily in that order.

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