Saturday, December 27, 2014

The 'Shut Up' That Speaks Up

The arts sector isn't generally known for great marketing, graphics or advertising, but sometimes a group shows how trenchant messaging can punch through the visual jungle.

The 'Shut Up' That Speaks Up

The arts sector isn't generally known for great marketing, graphics or advertising, but sometimes a group shows how trenchant messaging can punch through the visual jungle.

Here's a poster that makes you stop and pay attention. It has motion, it bleeds off the page, it looks sophisticated and important. In other words, it somehow has the ability to do its work quickly, so that if you do pass it by you're too curious to keep walking. You have to go back and see what it's all about.

It also is an apt visual translation of the event itself: Shut Up and Dance, the now-venerable (19 years - how can that be?) annual one-night-only dance fund-raiser for MANNA, the charity that delivers meals to patients with AIDS and other severe illnesses.

It's happening May 21. Tickets here.

The poster, by the way, is the work of Modern Good, a local design firm.

Peter Dobrin Inquirer Classical Music Critic
About this blog

Peter Dobrin is a classical music critic and culture writer for The Inquirer. Since 1989, he has written music reviews, features, news and commentary for the paper, covering such topics as the Philadelphia Museum of Art at the Venice Biennale, expansion of the Curtis Institute of Music, the Philadelphia Orchestra's bankruptcy declaration in 2011, Philadelphia's evolving performing arts center and the general health of arts and culture.

Dobrin was a French horn player. He earned an undergraduate degree in performance from the University of Miami, and received a master's degree in music criticism from the Peabody Institute of the Johns Hopkins University, where he studied with Elliott Galkin. He has no time to practice today.

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