Saturday, April 6, 2013
Saturday, April 6, 2013

Ghost Signs of Philadelphia

Beneath the neon and plastic of modern Philadelphia, Lawrence O'Toole has traced the evolution of our City.

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Ghost Signs of Philadelphia

POSTED: Thursday, March 21, 2013, 11:04 AM

You can still see Philadelphia through the ages. This is most obvious in Old City, where you can see Philly as it was in colonial times, but it’s also true of later eras. The city’s history is tattooed into its walls. 

This is the history graphic designer Lawrence O’Toole discovered when creating his book Fading Signs of Philadelphia, which chronicles advertisements throughout the ages. Many of the deteriorating hand painted signs of Philadelphia are still visible today, if you know where to look.

Surrounded by modern neon and plastic, the ghost signs of Philadelphia peek out to remind us of Philadelphia in the early 20th century. From the early days of motorized transportation to the first movie theatres showing Talkies, O’Toole has captured the evolution advertisement. The beautiful, clear handcrafted lettering stands in stark contrast to modern signage.

You can read more about the project on Philly.com here or see more of our city’s hand painted signs at O’Toole’s blog. You can purchase his book now on Amazon

Mary Sydnor, Photos & Captions by Lawrence O’Toole @ 11:04 AM  Permalink | 14 comments
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Comments  (14)
  • 0 like this / 0 don't   •   Posted 7:34 PM, 03/21/2013
    That was awesome. Thanks for putting that up here!
    KDH
  • 0 like this / 0 don't   •   Posted 9:54 PM, 03/21/2013
    Very cool, I would love to see more.
    The Moose is Loose
  • 0 like this / 0 don't   •   Posted 12:50 AM, 03/22/2013
    Dibs on the band name Hope Machine Co..Also sounds like the title of a really good uplifting or depressing book or movie.Depends on the writers state of mind....whoa i'm back.Love the pics.
    Mon
  • 0 like this / 0 don't   •   Posted 7:08 AM, 03/22/2013
    Awesome......Thanks!
    Earl J
  • 0 like this / 0 don't   •   Posted 8:01 AM, 03/22/2013
    Very cool. Thanks Philly.com for putting this up.
    Ruffian
  • 0 like this / 0 don't   •   Posted 8:11 AM, 03/22/2013
    Very cool. My only complaint is that the slideshow doesn't list the address of these buildings.
    everydayguy
  • 0 like this / 0 don't   •   Posted 8:40 AM, 03/22/2013
    The Hope Machine is on 2300 North 2nd Street. I agree it would be nice to have the addresses. Still these are great pictures.
    The_Unknown-Poster
  • 0 like this / 0 don't   •   Posted 9:57 AM, 03/22/2013
    The theatre sign that advertises talkies is at 7th and Snyder in South Philly. Thanks for putting these pictures up.
    Jay from Philly
  • 0 like this / 0 don't   •   Posted 10:02 AM, 03/22/2013
    I have this book...

    Ther is (was?) a building along side the R7 tracks that must have housed some kind of wollen mill. It had signs painted all along the wall with little slogans like "WOOL... best by test!", etc...

    What was that business. Does anyone know? (It's not in O"Toole's book).
    carl and sons
  • 0 like this / 0 don't   •   Posted 2:08 PM, 03/22/2013
    Great job! These Ghost Signs are history of the city.Same as old movie theatres, old buildings maybe followup on old businesses? Thankx, Joe
    joethemailman
  • 0 like this / 0 don't   •   Posted 5:01 PM, 03/22/2013
    You say art, I see blight!
  • 0 like this / 0 don't   •   Posted 12:58 AM, 03/23/2013
    Interesting...I would like to see a follow-up with the vestiges of what was inside these buildings...maybe a before and after.
    5thstrretpast
  • 0 like this / 0 don't   •   Posted 6:50 AM, 03/23/2013
    I like the newer Graffiti better....it will be revered by the future historians/inheritors of Killadelphia.
    STEPHEN1988
  • 0 like this / 0 don't   •   Posted 3:40 PM, 03/23/2013
    Wow! Nice job! I've been taking photos of the old painted signs around Philly for two years now.
    Danny C.


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Art Attack is a partnership with Drexel University and is supported by a grant from the Knight/NEA Community Arts Journalism Challenge, administered by the Greater Philadelphia Cultural Alliance.

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