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Monday, October 6, 2008
The threshold of acceptability




This is a revised and expanded version of my weekend print column:

The crux of the McCain-Palin election strategy can be found in these phrases, articulated during the vice-presidential debate by the junior member of the Republican ticket:

“Americans are going to say, enough is enough with (the Democrats) constantly looking backwards, and pointing fingers, and doing the blame game…There’s just too much finger-pointing backwards…Say it ain’t so, Joe, there you go again, pointing backwards again.”

Clearly, John McCain and Sarah Palin would prefer that the voters behave as amnesiacs and cast their ballots next month with scant awareness of the incumbent party’s governance these past eight years.  Palin even tried to channel Ronald Reagan, by adopting his famous 1980 debating line (“there you go again”) in an effort to delegitimize Joe Biden’s attacks on the GOP track record.

But there’s a fundamental problem with the amnesia strategy.

Reagan won the 1980 election precisely because he tapped into the electorate’s strong desire to look backwards on four years of unsuccessful Democratic rule, and to judge President Carter accordingly by throwing him out. Reagan played the blame game and pointed fingers backwards (“Are you better off now than you were four years ago?”). That’s generally how it works. A presidential election is typically a referendum on the incumbent party; if times are tough and the “out party” candidate is deemed to be an acceptable risk, he usually wins.

Palin in debate was an effective communicator for her side, but she can’t change the weather. The prevailing winds favor Barack Obama; indeed, he now enjoys many of the same advantages that aided Reagan in 1980. The economy was bad then (double-digit inflation, lines at the gas pump), and it’s bad now (need I enumerate?). America’s image abroad was bad then (Iranian hostage crisis), and it’s bad now ($10 billion a month in Iraq, with no exit horizon).

Granted, Jimmy Carter was still on the ballot in 1980, unlike George W. Bush in 2008, but the polls show a strong majority belief that McCain will perpetuate the Bush policies. And, granted, Obama as a newbie has a higher hurdle than Reagan (the latter had been a two-term governor of the most populous state), but just as Americans in the fall of 1980 slowly grew comfortable with Reagan, the same autumn trend seems to be happening  with Obama.

Virtually all the latest polls – conducted subsequent to the first presidential debate – bear this out. Obama has now cleared the 50 percent threshhold in several national surveys, something no Democrat has done in decades. More significantly, he has opened comfortable leads in traditionally pivotal Florida and Ohio, both which wound up in Bush’s column in 2000 and 2004; he leads by double digits in Virginia, which hasn’t voted Democratic in 44 years; and he’s essentially tied with McCain, or inching ahead, in states normally assumed to be red (North Carolina, Nevada, Missouri, Indiana, Colorado). It should be noted, however, that Joe McCain, brother of the GOP candidate, has a handy explanation for the Obama tilt in the Old Dominion state; at a weekend rally, he characterized the Obama-friendly Northern Virginia suburbs as "communist country."

Two things appear to be happening in the national race right now: The sour economy has strengthened the desire for a change of parties, and Obama (aided by his steady, albeit unspectacular, first debate performance) is crossing the threshold of acceptability.

The McCain campaign still appears to believe that it can win this election by “turning a page on the financial crisis” (in other words, steering the subject away from the economy, which happens to be the top voter concern), and by sliming Obama as un-American (witness Palin’s weekend charge that Obama has been “palling around with terrorists”). We shall see whether swing voters obsessed with the economy are still in the mood for mud.

Reagan did not cross the threshold of acceptability until late in the 1980 campaign. We tend to mis-remember that race as a Reagan cakewalk, and he did trounce Carter by nine percentage points. But that margin was not foreseen. Until very late in the game, Reagan was widely viewed by swing voters as a risky choice, a charismatic celebrity with no foreign policy experience. As evidenced by the autumn Gallup polls, many feared that Reagan would be a warmonger abroad and an extremist at home. These persistent doubts prevented Reagan from opening a solid lead – much as the doubts about Obama have repeatedly hampered his progress.

Reagan didn’t allay his doubters until he met Carter in their sole debate, one week before the election. He was deemed sufficiently conversant on foreign policy issues, and he exuded a sufficient sense of command. He crossed the threshold from risky to safe. Voters who were looking for a reason to fire Carter felt comfortable enough to follow through.

Most importantly, Reagan accomplished this feat because he had the wind at his back. He did precisely what Sarah Palin now deems to be inappropriate.

He pointed fingers backwards, focusing on four years of Democratic rule – particularly the “misery index,” a term coined by economist Arthur Okin, combining the jobless rate and the inflation rate. He talked a lot about how the incumbent party was failing America’s middle class – just as Obama and Biden are doing today, fueled by the news, released Friday, that the September jobless figures are the worst of any month in the last five years.  (Indeed, the traditional Republican game plan has long been about pointing fingers backwards. In 1988, the GOP ran TV ads seeking to paint Michael Dukakis as Jimmy Carter redux. It aired a TV ad that showed the cars lined up for gasoline back in 1979. The musical score was Johnny Mercer’s old ditty, “I Remember You.”)

Palin was an efficient attacker last Thursday, and she gave a winsome toss of the head while reciting the Reagan line about “the shining city on a hill.” But her invocation of the old master was ahistorical, and her credibility as a candidate is not strong enough to rework the fundamentals of this election. The initial post-debate polls all report that Biden was judged to be the winner, which suggests, again, that Americans predisposed to oust the incumbent party were sufficiently reassured.

I’m not suggesting that Obama will win this election by nine points, as Reagan did in 1980. Hardly. Democrats haven’t done that well since the landslide of 1964. But they’ve got the wind this autumn, and McCain – who has pulled his troops out of Michigan, and who now finds himself being forced to defend Florida, Ohio, Virginia, Indiana, and North Carolina – will head into the second debate, tomorrow night, with no imminent forecast of better weather.

Posted by Dick Polman @ 8:08 AM  Permalink | 115 comments
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Comments
Posted by frankg962 08:24 AM, 10/06/2008
The thing about mud is that you have to get dirty to sling it and there's plenty of mud that can stick to McCain and Palin. Conventional Wisdom says that this tactic (mud slinging) is an effort to suppress voter turnout. People get so fed up with both parties that they just stay home. I hope it doesn't work this year.
Posted by CD75 08:28 AM, 10/06/2008
For a change, let's talk about Obama's faults. He does not support public education, as he sends his two daughters to elite and very expensive private schools. He may not be a good parent because he never sees his two daughters because he is always campaining. He should know better since he grew up without a dad. If he cared about his two girls, he wouldn't campaign for President
Posted by Tony_From_PA 08:53 AM, 10/06/2008
CD75: Palin has a special needs daughter who is also being ignored. You seem to be very selective when it comes to paternal responsibilities. For a change, can someone tell me five cohesive and sensible sentences that Pailn has spoken? How about McCain's plans for the economy other than lowering taxes?
Posted by CD75 09:17 AM, 10/06/2008
Tony from Pa: Michelle Obama is always out campaining too. Who is watching their kids when both Barack and Michelle are busy on the trail. At least Tod Palin is home.
Posted by LoserMcCain 09:29 AM, 10/06/2008
CD75 - Lies and distrotions aren't going to cut - Why do you have to go there? Because McCain doesn't have a campaign to stand on anymore? Accept that Obama will be the next President. The public is tired of nothing but lies and no answers from McCain. The polls show it and now all Obama has to do is take 1 single toss up state and the election is his. McCain MUST win all the toss-up states to win, but as we can see, he's losing it badly (both mentally and literally). Um, Michelle Obama goes home every night after her campaign stops - Unlike Cindy McCain or Todd Palin - look it up. If you could ever face facts, you'd stop looking like such a stupid fool.
Posted by SNS08 09:49 AM, 10/06/2008
All I know is that coupled withe the high unemployment rate, quarterly 401K statements are getting mailed and will be arriving in mailboxes across America just before the election - if and any of the McCainiacs out there think there is still any chance left for their guy - forget it. Like the rest of Americans, many McCain supporters are going to VERY angry with what they see on those statements and they know that Barack Obama is much more competent to steer the economy back to stability and prosperity - it's what Democrats do after the Republicans mess it up. Also McCain's decision to go with a smear campaign is already getting negative reception from the voters as expressed across the morning shows today. Obama is reminding people of McCain's "character" starting with Charles Keating ... McCain can't run on the issues or his ideas or on the back of his light-weight running mate. The smears that McCain is tossing out there for the umpteenth time about Obama have all been thoroughly debunked and it makes McCain look like he doesn't know that he's already tried this and that he has nothing left and is recycling old, stale, lies. The voters aren't buying McCain, in fact they're rejecting him, and in increasing numbers.
Posted by sleepy 09:55 AM, 10/06/2008
Obama=Carter or worse
Posted by CD75 09:59 AM, 10/06/2008
Barack Obama and William Ayers. That is scary. The pals you hang out with tell alot about you. The truth is not smears. Calling the truth smears is cowardly and Bush-like.
Posted by voiceofreason 10:02 AM, 10/06/2008
Sad and desperate GOP, grasping at straws. Wrecked the economy and now don't have a clue what to do about it.
Posted by Rauol Duke 10:23 AM, 10/06/2008
CD75, you say you want discuss the issues and you bring up personal items. What do these items have to do with the price of milk? If you want we can bring up the personal life of John McCain, poor student, poor pilot and bad husband or the personal life of Sarah Palin, has a teenage pregnant daughter. You are about as honest as Karl Rove.
Posted by LoserMcCain 10:27 AM, 10/06/2008
CD75 - just because you repeat it (like the collapsed McCain campaign) will not make it true - It has been thoroughly debunked by SEVERAL news outlets and it is fact that there was no relationship between Obama and Ayers and Obama has stated repeatedly (for those of you too stupid to get it the first time) that he does not share Ayers radical views and never has - what more will it take to get it through your thick skull? If you stupid freeper trolls want to start getting into this - tread carefully - your man McCain has a history of relationships so foul that if you want to argue them here, you will run crying from this forum when we're through with your ilk. Ready?! Sleepy has no comprehension of history if he thinks Obama = Carter. Please stop typing your stupid Fox/Gop talking points here - they do not work on the rest of us who are informed with facts.
Posted by SteveMG 10:44 AM, 10/06/2008
CD is the perfect specimen of the GOP's key demographic: The Low Information Voter.
Posted by ohcomeon 10:44 AM, 10/06/2008
CD75 - much like the ticket you seem to be supporting, you seem to have no problem throwing stones from a glass mansion. If you want to talk about "domestic terrorists" let's discuss "financial terrorist" Charles Keating. If your children attending private schools means you don't support public education, I guess you would put John McCain in that category as well. If campaigning makes you a bad parent, and being a bad parent makes you unfit for office - I'm supposing McCain should drop out- unless he managed to be elected multiple times to the Senate by word of mouth, and somehow leaving your starter family for the younger richer wife makes you a good dad... The GOP is hoping the electorate is stupid and easily distracted. Let's prove them wrong.
Posted by CD75 10:49 AM, 10/06/2008
Loser McCain: Cindy McCain's children are fully grown so your comparison does not make sense. Look up the Ayers and Obama meeting in 1995. Scary. As to the comment that McCain graduated near the bottom of his class, where did Obama graduate in his clasess???? Do we know? Obama claims he is a man of the people and for public education, but he sends his girls to private school.
Posted by squintymc 10:56 AM, 10/06/2008
CD75 - Michelle Obama's mother watches the girls when she is campaigning, which she certainly doesn't do for more than half of any week. Obama was home this weekend celebrating his wedding anniversary. McCain also has a young daughter, by the way, and if I'm not mistaken I've seen his lovely wife on the campaign trail a few times. Making it personal doesn't work too well when your candidate is the one with a shady personal past. How many wives has Obama had? Hmm, interesting. Can't wait to get to bed early on November 4th! Wonder what time they'll call it for Obama. 9 PM? Let's see if your man can stop the bleeding tomorrow night...hope he can bring himself to look at the man half his age who is currently cleaning his clock!
About Dick Polman

Cited by the Columbia Journalism Review as one of the nation's top political reporters, and lauded by the ABC News political website as "one of the finest political journalists of his generation," Dick Polman is a national political columnist at the Philadelphia Inquirer. He is on the full-time faculty at the University of Pennsylvania, as "writer in residence." Dick has been a frequent guest on C-Span, MSNBC, CNN, NPR and the BBC. He covered the 1992, 1996, 2000, and 2004 presidential campaigns.

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All commentaries posted before April 18, 2008, can be accessed at www.dickpolman.blogspot.com.