It's likely festival-goers noticed a familiar-looking, bearded director surrounded by a camera-wielding entourage walking around Made in America's grounds last year.
That Jay Z "Made in America" doc directed by Ron Howard will not only premiere at one of the world's biggest film festivals this fall. It's going to infiltrate households across America.
Ahead of the music festival, which returns to the Ben Franklin Parkway over Labor Day Weekend, Showtime announced Friday that it will air the documentary on Oct. 11.
The doc is described as a "backstage pass" to the event. Howard and his team conducted interviews with fans and performers at last year's inaugural Made in America music festival. Artists' stories on how they are "making it in America" will take the spotlight, along with Jay Z's music-curating process.