Saturday, February 6, 2016

Abercrombie pulls Taylor Swift T-shirt after backlash from fans

Abercrombie & Fitch, the one-stop shop for all of your exclusionary clothing and bro T-shirt needs, is back in the news again, this time for discontinuing an item that poked fun at everyone's favorite crossover sensation/manic pixie dream ex-girlfriend, Taylor Swift.

Abercrombie pulls Taylor Swift T-shirt after backlash from fans

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Taylor Swift performing at the Prudential Center in Newark, N.J. It´s a crowded tour market and everyone is competing for your entertainment dollar. Both Swift and Kenny Chesney can fill stadiums with shrewd choices for opening acts and both have had so much success on the road, you wonder how they keep it up.  (Photo by Charles Sykes/Invision/AP, file)
Taylor Swift performing at the Prudential Center in Newark, N.J. It's a crowded tour market and everyone is competing for your entertainment dollar. Both Swift and Kenny Chesney can fill stadiums with shrewd choices for opening acts and both have had so much success on the road, you wonder how they keep it up. (Photo by Charles Sykes/Invision/AP, file) Charles Sykes/Invision/AP

Abercrombie & Fitch, the one-stop shop for all of your exclusionary clothing and bro T-shirt needs, is back in the news again, this time for discontinuing an item that poked fun at everyone's favorite crossover sensation/manic pixie dream ex-girlfriend, Taylor Swift.

The folks at A&F have pulled the controversial shirt, which was emblazoned with the text, "#more boyfriends than t.s." because Swift's rabid fans clammored for the company to walk back on their joke.

Swift supporters created a petition on Change.org asking Abercrombie to remove the shirt, and one self-described “huge Swiftie” recorded a YouTube video explaining the situation, urging fellow fans to call the retailer’s public relations line to complain. She included the phone number in the description.

You do not want to get on the Swifties' bad side. They'll stop shopping at your store and dis you in their Burn Books. Look out, A&F.

Abercrombie has since issued a statement explaining the evolution of the T-Swift T-shirt and sent out a tweet declaring that Taylor Swift is "awesome." And it was so.

A spokesperson for Abercrombie says the company “set the shirt at the end of February, marked it down in the middle of March and it is no longer available.” Abercrombie also said on Twitter, where the brand has almost 400,000 followers, that Swift is “awesome.” [BuzzFeed]

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