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Drew Olanoff, with his fiancee Sarah Cooley, launched a Web site that urges anyone with a gripe to "BlameDrewsCancer."
APRIL SAUL / Staff Photographer
Drew Olanoff, with his fiancee Sarah Cooley, launched a Web site that urges anyone with a gripe to "BlameDrewsCancer."


Another battler has a quirky invitation

It's a Philly thing, Drew Olanoff said: When faced with adversity, "we need something we can hate, something you can take hold of and beat on."

Sports fans have the Cowboys - and now, maybe Michael Vick. Disgruntled workers have their bosses.

Olanoff - and now thousands of others - have his cancer.

"BlameDrewsCancer" is the Web site Olanoff launched in May soon after being diagnosed with Hodgkin's lymphoma. Connected with Twitter, the site allows people to blame Olanoff's disease for everything from the weather to the economy, bad relationships to bad pop music.

While many quips are lighthearted - one man blames Drew's cancer "for the lack of hot single women at Eagle Rock" while one woman condemns it "for my insomnia" - some are sadly serious. Tweeted one man, "You know, I should Blame Drew's Cancer for my cancer. Only problem is, I got mine first. No mind! I'll blame his anyway! So there! Touché!"

Olanoff personally has blamed his disease for everything from lost keys to Phillies losses. During a telephone interview, Olanoff's cell phone went dead. Once reconnected, he said, "I blame Drew's cancer" for the crappy service.

"It's always fun to blame something else," Olanoff, 29, said.

Since June, almost 10,000 people have joined Olanoff in blaming his cancer for the big and little ills in life. With each post, Olanoff imagines his cancer wincing from the blow, the words as effectively battering his disease as the strongest chemicals.

Perhaps most noticeably, cyclist Lance Armstrong blamed Drew's cancer for a recent injury, and Olanoff has now officially partnered with LIVESTRONG, affiliated with Armstrong's foundation.

The folks at LIVESTRONG, which supports cancer patients, learned about Olanoff's campaign when Brooke McMillan, its online community evangelist, noticed "this odd hashtag" popping up on Twitter: "BlameDrewsCancer." Soon, everyone at LIVESTRONG was blaming Drew's cancer for things, like the CEO's terrible golf game and McMillan's daughter's diaper rash.

Olanoff and McMillan began tweeting and the two joined forces: For each tweet that mentions Drew's cancer, LIVESTRONG gets $1. Olanoff has hosted a bowling night and a happy hour for LIVESTRONG and more events are planned.

"We're lucky at LIVESTRONG to have Drew as a supporter and I'm lucky to have him as a friend," McMillan said.

Olanoff was living in California and poised to take a new job when he discovered a lump in his neck during a quick visit back to South Jersey. After tests confirmed it was cancer, he moved in with his mother and stepfather in South Jersey to undergo treatment in Philadelphia. He's now halfway through a 12-treatment chemotherapy cycle, losing weight and his hair, but holding tight to his sense of humor.

"Humor is probably the only thing that I've got and the only thing I've always had," he said. "It's not to make fun of the situation: I've lost loved ones and friends [to cancer], but after crying, you think of those funny moments like, 'Remember when he got locked out of that hotel room naked?' You have to hold on to those moments and let them carry you through."

The Web site is a way for Olanoff to link to others.

Now planning to expand his efforts, Olanoff is co-emcee for the LIVESTRONG Philly Challenge Sunday (www.livestrongchallenge.org). He's organizing a Blame-a-Thon (www.blame-a-thon.com) for Sept. 9, a 24-hour event split between an Old City office/performance space and Fairmount's North Star Bar. He's in the midst of launching a nonprofit organization called Blame Cancer that will support cancer patients while also acting like "a mini-Make A Wish," Olanoff said. "Blame your cancer because you don't know how to roller skate? We'll come to you and teach you to roller skate."

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