The buzzword is plastered everywhere. From pesticide-free fruits and vegetables to meats absent of antibiotics and hormones, organic is the trend of the day. Farms are expanding. Sales are skyrocketing.

But it's not all about the food on our plates.

Americans want products that are good for the body and good for the environment. From spirits to shampoos, dentists to doggie disposal bags - even burials - organic is all around us.

Vodka with a twist

Here's an idea: a dirty martini that's clean.

Square One Organic Vodka, created by foodie Allison Evanow, is crafted from 100 percent certified organic rye. The chemical-free alcohol is distilled in a facility that runs on wind power. The bottle labels are made of bamboo pulp and cotton.

For Evanow, the idea made sense.

"She had been going to the farmers market for organic produce and figured, why not make organic drinks?" said Margie Goolan, the company's marketing manager. "She thought to herself, 'I'm going to start at square one.' "

Evanow hails from north of San Francisco and founded the company in 2005, becoming one of the nation's first creators of organic spirits. Produced in Rigby, Idaho, Square One can be special- ordered in Pennsylvania and is regularly distributed in New Jersey and Delaware. www.squareonevodka.com

Au naturel

While some salons may give the red-carpet treatment, a burgeoning group of beauty businesses are offering the green-carpet treatment.

Juju Salon was first on the scene in Philadelphia, featuring nontoxic, organic hair and skin care. The wind-powered salon in South Philly offers cleansers and creams that are not processed and contain ingredients pure enough to eat, like plantain, rosemary and lavender.

"The products I endorse have to be cruelty-free and ethically sound, nothing petroleum-based," said owner Julie Ebner.

Kevin Gatto, owner of Verde Salon in Collingswood, is on a similar page. The salon carries products by Davines, an Italian company that produces shampoo and conditioner made of organic ingredients, such as olive butter and myrrh, which help hydrate the hair.

Using botanical, natural ingredients also is good for maintaining hair color longer, Gatto said, so a client can stretch visits from four weeks to six - a nice feature in a tight economy. www.jujusalon.com, verdesalon.com

Smile pretty

John Thurber knows the drill: Some people just don't like the dentist. So a few years ago he opened Thurber Dental Spa in Marlton, a place that caters to high-anxiety patients and is environmentally friendly.

Along with soothing music, leather massage chairs, and a waterfall in the lobby, Thurber uses digital radiology. That means no chemicals are used or produced during X-rays and there is no lead waste. The office also employs steam sterilization, which uses less water. For crown procedures, Thurber uses digital technology to mold a crown on the spot. No return trip is needed for the patient, so gas is saved as well. thurberdentalspa.com

A doggie do

It's a familiar scene: dog owners picking up their pets' waste with a plastic bag.

But ponder this: Why put something biodegradable (a natural fertilizer, even!) into something that isn't?

Enter Doggie Style pet boutique.

The store with three locations in Philadelphia sells biodegradable baggies made of cornstarch for $3 a roll. They don't leave behind harmful residue either, said owner Leehe Fai Goldfarb.

Doggie Style also carries organic food and pastries for pooches, such as the "Philly soft pretzel" and "cherry pie." doggiestyle2.com

Biodegradable burial

At Promessa Organic, "ashes to ashes and dust to dust" takes on a literal meaning.

The Swedish company has developed a method, patent pending in 36 countries, for a biodegradable burial.

First, a body is freeze-dried, which turns it into powder. The remains are placed in a small box made of cornstarch or potato starch. After burial, the remains and the box decompose, all the while fertilizing a plant at the gravesite in the deceased's honor.

"The method is based upon preserving the body in a biological form after death . . ." said Susanne Wiigh-Mäsak, biologist and head of operations at Promessa. "Then it can be returned to the ecological cycle in a dignified manner as a valuable contribution to the living earth."

www.promessa.se/index_en.asp