A $100 wedding dress? It's the annual Running of the Brides

Beads are banging and tulle rules!

Saturday marks the Goodwill store in Pennsauken's eighth annual Valentine's Bridal Sale Extravaganza, also known as the running of the brides.

If years past are any predictor, hundreds of shopping-savvy brides-to-be can be expected at the Route 70 store this weekend to snag the gown and accessories of their dreams at deeply discounted prices.

"We spend all year getting ready for this, and when it all comes together, it's really exciting," said Goodwill spokeswoman Juli Lundberg.

This year's crop is about 400 gowns in sizes 2 to 26 and other goodies. About 80 percent are new, donated from bridal shops and boutiques as well as the nationally known Kleinfeld's.

The gowns retail from $199 to $2,500 and include designers like Alfred Angelo, Justin Alexander, and Mia Solano.

"We have shoes with $1,500 tags on them," Lundberg said. (Badgley Mischka ring a bell?)

But what Goodwill is asking for such choice apparel is the good news. Prices start at $49 for gently used and vintage gowns, and range from $199 to $299 for new offerings. Bridesmaid, flower girl, and mother-of-the-bride dresses are also available.

Shoppers can also browse plenty of veils, tiaras, jewelry, and other bridal baubles.

The sale will begin at 9 a.m. and continue until 9 p.m. In years past, shoppers have started lining up by 5 a.m. to get the first entry tickets issued for "crowd control" purposes, according to event sponsors.

Early entry allows the greatest choice of gowns, but organizers advise arriving after noon for a more leisurely shopping experience.

Besides giving brides-to-be the chance to score some bargains, the sale helps Goodwill finance its good works.

"All moneys raised from this sale fund job-training programs that help local residents with disabilities and disadvantages get to work," said Michael Shaw, chief operating officer for Goodwill Industries of Southern New Jersey and Philadelphia.

Granted, serious shopping is often not for the faint of heart, but the sales organizers had a few suggestions:

Though dressing rooms are available, it is suggested that shoppers wear a bodysuit, swimsuit, or sports bra to expedite the process.

Bring a friend or (helpful) loved one for a second opinion.

Nix the makeup; everything shows on white.

Be considerate of your bridal fellows. Hang up what you don't want, or give it to a Goodwill employee.

Bring a light bag rather than a bulky purse. Gowns can be heavy.

Visit Facebook.com/GoodwillNJ for a preview of some of what will be on sale.

In case of snow, the event will be held Feb. 20.

P.S. - Sales are final.

856-779-3893

rgiordano@phillynews.com

@ritagiordano