Umai Umai
The "Umai tree," as the devout fans of chef Alex McCoy now call themselves, has spread its roots in a quiet but effective way that most restaurateurs could only hope for. With little fanfare in the press, and little paid advertisement, McCoy has built a loyal clientele for his cozy Fairmount sushi bistro over the last three years purely by word of mouth, rolling his inventive maki below the radar and reeling in regulars with an unconventional eye and fish that is equally distinctive. »Read story
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