Daniel Rubin: Drivers, you've been warned
Pssst. Can I ask where you're reading this? If you're behind the wheel and stuck in traffic, I applaud your technological mastery.
Now pull over.
If you're not watching the road, you'd better be looking out for the cops.
Because as of yesterday, using a handheld device while driving is something Philadelphia police can stop you for.
That includes texting or tweeting, poking or posting.
For now, the police won't fine you; they'll only warn you. But come Dec. 1, it's going to cost. Violations start at $75 a pop. That amount can climb to $150, then $300, if you don't pay the fine on time.
Based on an unscientific survey taken Friday afternoon, I can't think of a quicker way to restock the city's coffers.
I went out with Officers Paula Robinson and Troy Brickle of the Ninth District as they handed out warning notices to those they saw holding a phone while driving. Talk about shooting fish in a barrel.
"This should be pretty easy," Brickle said as we walked up Broad Street to Spring Garden, where he and his partner planted themselves on the grassy median and looked for violators.
Not just motorists
Robinson held a stack of pink cardboard warnings that spelled out the law. The ban applies to use of any phone or wireless device while driving, skating, skateboarding, or bicycling on any city street.
There are some exceptions:
If your device is hands-free. If you're calling 911. If you're using a two-way radio while conducting official business for the city, state, or feds.
Otherwise, the law says to pull to the side of the road and put the car in either "park" or "neutral."
The law doesn't recognize any of the excuses that the two officers heard Friday.
"A customer called me," the driver of a Capital Dispatch cab explained, phone to his left ear.
"My wife had a baby October 21st," a guy in a Ford 150 truck said. "She needed something from the store." He showed Officer Robinson a picture of the infant.
"I don't have my cell phone on me," said the woman in a white Lexus RX300, moments after Brickle watched her drop her phone onto her lap, her call still connected.
Come Dec. 1, I predict there will be lots of similarly dropped calls.
Each driver got a warning.
Over the course of a half-hour, the officers tapped on the window of several dozen drivers.
All got the news - the dude in the white Escalade, the woman with the La Salle sticker on her blue Passat, the goateed guy in the silver Ford Taurus.
A familiar car
"Ah, Paula?" Brickle called after his partner, who was in hot pursuit of the goateed guy. "I think that's a detective."
He was. The goateed guy explained he was on the job. To follow the new law, he'd have to be on the two-way radio as well.
One motorist actually knew of the cell-phone law. His name is Matt Kennedy; he's 31, from Yardley. He's a computer programmer. And he was holding the phone to his ear when Robinson knocked.
"I know, I know," he said.
I asked what would make him change his behavior. "A $75 fine," he answered.
Brickle was telling me how people assume that talking while driving is a constitutional right. It's also dangerous as hell. Distraction is the leading cause of accidents; cell phones are the leading cause of distraction.
I told him of a survey I'd read that day that measured how people use Twitter, the social-media site that lets you communicate in up to 140 characters.
Crowd Science polled Twitter users in August and found that 11 percent of them had tweeted while driving, which could mean taking their eyes off the road for 140 keystrokes.
It's time to drop it and drive.
Contact Daniel Rubin
at 215-854-5917 or drubin@phillynews.com.




