Destination Maternity relaunches line with Sears
Destination Maternity Corp., a Philadelphia-based maker of clothing for mothers-to-be, has reached a deal to offer a line of lower-cost clothing at more than 500 Sears stores and 100 Kmart locations beginning in October.
The debut will mark the re-launch of Destination Maternity's Two Hearts clothing collection, which will be the exclusive maternity apparel offered in Sears and its Kmart affiliate.
The clothing brand includes career and casual sportswear as well as dresses, lingerie, swimwear and nursing sleepwear, with most items priced under $30.
Two Hearts was previously offered in Sears stores from April 2004 through June 2008. According to a release by Destination Maternity, the reintroduction "represents an enhanced level of quality and design, leveraging Destination Maternity's industry knowledge and reputation to bring affordable maternity fashion to the Sears customer."
- Diane Mastrull
