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Fourteen cities, including Philadelphia, are being targeted in a campaign aimed at alerting people about human trafficking, federal immigration officials say.
The "Hidden in Plain Sight" initiative, sponsored by U.S. Immigration and Customs Enforcement, features billboards highlighting "the horrors and the prevalence of human trafficking," which the agency says is equivalent to "modern-day slavery."
The words "Hidden in Plain Sight" are displayed on the advertisements with a toll-free number people can call to report situations that they believe involve people being sexually exploited or being forced to work against their will.
Other cities included in the campaign are New York, Los Angeles, Dallas, Detriot, San Francisco, Boston, Atlanta, Miami, New Orleans, San Antonio, Tampa, St. Paul and Newark, N.J.
Bruce Foucart, an ICE special agent, said officials hope the billboards persuade residents to report suspected cases to ICE or local law enforcement.
About 800,000 men, women and children are trafficked each year around the world and about 17,500 of them end up in the United States, according to ICE. Immigration officials say the victims are lured from their homes with false promises of well-paying jobs but are trafficked into the commercial sex trade, domestic servitude or forced labor.
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