BENSALEM'S Media Enterprises said yesterday that it will pull Billy Mays' spots for its Mighty Putty and Mighty Mendit products until July 6 after the Pennsylvania-born pitchman is buried, in agreement with family wishes.

But beginning July 11, Media will air commercials that Mays recently taped for two new products, Mighty Tape and the Super Pack, which includes Mighty Putty, Mighty Putty Wood and Mighty Steel.

"After 10 years as Billy's business associates and personal friends, there is no doubt that Billy would expect the show to go on," said Bill McAlister, president of Media Enterprises. "A brief moment of advertising silence seems to be fitting tribute to the world's greatest infomercial voice. He will be missed."

Mays, 50, died at his Florida home Sunday. A coroner yesterday said that heart disease was the likely cause of his death.

Aniston stayed at Water ClubJennifer Aniston hosted a dinner party for eight at her suite at the Water Club in Atlantic City, where the actress stayed last week shooting "The Bounty," which co-stars Gerard Butler. We're told the Water Club and Borgata's butler staff served a meal that included menu items from Izakaya and Bobby Flay Steak that Aniston selected.

Aniston also dined at Bobby Flay Steak with the film's director, Andy Tennant, and worked out daily at the Water Club's Immersion Spa. Butler, who recently filmed "Law Abiding Citizen" in Philadelphia, was no stranger to Immersion Spa, working out there and being treated to a Four Hand Massage (two massage therapists). Butler also was spied studying his lines poolside after swimming laps at the Water Club's indoor pool. Butler is said to be playing a bounty hunter chasing his fugitive ex-wife, played by Aniston. "SNL" actor Jason Sudeikis co-stars and shot with Butler at the Borgata's porte cochere.

Baby talkCongratulations to "Ugly Betty" actress

Ana Ortiz, who gave birth over the weekend to Paloma Louise Lebenzon, who People reports weighed 7 pounds, 10 ounces. She's the first child for Ortiz, 38, a U. Arts grad and daughter of former City Councilman Angel Ortiz, and her musician husband, Noah Lebenzon. Mark Indelicato, the Bucks County teen who plays her son on "Betty," tells People that Ortiz "will be an amazing mom."

Out and about"Last Airbender" director M. Night Shyamalan and producer Frank Marshal brought many cast and crew to Pearl (1904 Chestnut) Friday for bottle service and cocktails to celebrate the end of their shooting. The filmmakers were relaxed and danced and mingled with clubgoers.

* Comcast SportsNet's "Daily News

Live" host, Michael Barkann, was among Phillies fans who trekked to the Baseball Hall of Fame in Cooperstown, N.Y., for its Phillies weekend, reports the People Paper's Julia Terruso. It featured Phillies-specific tours of the hall, as well as a Phillies trivia game, highlights from the World Series and the trophy.

* Local matchmaker Steve Ward, of

VH1's "Tough Love," spent the weekend at the Chelsea, the nongaming hotel in A.C. Ward, who hung at Stephen Starr's Chelsea Prime and partied at the pool and the C5 Lounge and Cabana Club, was constantly approached by women for dating advice. The second season of "Tough Love," premieres Oct. 18.

Bridal boutique Suky closingSuky (1038 E. Lancaster) in Bryn Mawr will be closing next month, store owner Mary Helen Ranieri said yesterday. Ranieri blamed the economy. The bridal shop, founded by the late Suky Rosan, moved from Ardmore last fall and just won the Best Bridal Boutique award from Main Line Today's July "Best Of" issue.

* That mag hosts its Best of Party July 23

at the Drexelbrook Corporate Center in Drexel Hill. Proceeds benefit several non-profits including the Women's Resource Center, Home of the Sparrow and Mommy's Light, which aid area families. Tix at mainlinetoday.com or by 610-325-4630.

Going on today . . .Retired broadcaster Steve Fredericks will reunite with his former 610 WIP partner Mike Missanelli at 4:45 p.m. today on Missanelli's show on ESPN (950-AM).

* Andy Paige of TLC's "10 Years Younger" signs her new book, "Style on a Shoestring," at 7 p.m. at the Cherry Hill Barnes & Noble (911 Haddonfield). *

Visit PhillyGossip.com for Dan's latest updates or follow PhillyGossip on Twitter. Have a tip? Call 215-854-5963, or e-mail grossd@phillynews.com. For recent columns, visit go.philly.com/dangross.